Rule on Impersonation of Government and Businesses

Document Headings Document headings vary by document type but may contain the following: the agency or agencies that issued and signed a document the number of the CFR title and the number of each part the document amends, proposes to amend, or is directly related to the agency docket number / agency internal file number the RIN which identifies each regulatory action listed in the Unified Agenda of Federal Regulatory and Deregulatory Actions See the Document Drafting Handbook for more details. Federal Trade Commission 16 CFR Part 461 RIN 3084-AB90 AGENCY: Federal Trade Commission. ACTION: Advance notice of proposed rulemaking (“ANPRM”); request for public comment. SUMMARY: The Federal Trade Commission (“FTC” or “Commission”) proposes to commence a rulemaking proceeding to prevent certain unfair or deceptive acts or practices by search engine, social media, and other digital marketplace platforms that further government and business impersonation scams to defraud consumers. The Commission is soliciting written comment, data, and arguments concerning the need for such rulemaking. DATES: Comments must be received on or before November 30, 2026. ADDRESSES: Interested parties may file a comment online or on paper, by following the instructions in the Request for Comments part of the SUPPLEMENTARY INFORMATION section below. Write “ 16 CFR part 461 —Impersonation Rule, Matter No. R207000” on your comment and file your comment online at https://www.regulations.gov , by following the instructions on the web-based form. If you prefer to file your comment on paper, write “ 16 CFR part 461 —Impersonation Rule, Matter No. R207000” on your comment and on the envelope, and mail it to the following address: Federal Trade Commission, Office of the Secretary, 600 Pennsylvania Avenue NW, Washington, DC 20580. FOR FURTHER INFORMATION CONTACT: Hong Park (202-326-2158) and Elyse McNamara (202-725-3101), Attorneys, D…