Guides for the Jewelry, Precious Metals, and Pewter Industries

Document Headings Document headings vary by document type but may contain the following: the agency or agencies that issued and signed a document the number of the CFR title and the number of each part the document amends, proposes to amend, or is directly related to the agency docket number / agency internal file number the RIN which identifies each regulatory action listed in the Unified Agenda of Federal Regulatory and Deregulatory Actions See the Document Drafting Handbook for more details. Federal Trade Commission 16 CFR Part 23 AGENCY: Federal Trade Commission. ACTION: Final rule; adoption of revised guides. SUMMARY: The Federal Trade Commission (“FTC” or “Commission”) adopts revised Guides for the Jewelry, Precious Metals, and Pewter Industries (“Jewelry Guides” or “Guides”). This document summarizes the Commission's revisions to the previous Guides and includes the final Guides as revised. Readers can find the Commission's complete analysis in the Statement of Basis and Purpose (“SBP”) on the FTC's website at https://www.ftc.gov/​public-statements/​2018/​07/​statement-basis-purpose-final-revisions-jewelry-guides . DATES: Effective on August 16, 2018. FOR FURTHER INFORMATION CONTACT: Reenah L. Kim, Attorney, (202) 326-2272, Division of Enforcement, Bureau of Consumer Protection, Federal Trade Commission, 600 Pennsylvania Avenue NW, Washington, DC 20580. SUPPLEMENTARY INFORMATION: As part of its comprehensive review of the Jewelry Guides, the Commission reviewed public comments and the transcript of a public roundtable. The Commission developed its final guidance in accordance with Section 5 of the Federal Trade Commission Act (“FTC Act”), which prohibits deceptive or unfair acts or practices. [ 1 ] The Guides focus on advising marketers how to make non-deceptive claims about jewelry products, rather than preventing unfair practices. [ 2 ] Under Section 5, an act or…